What are your thoughts on ads being dropped in to a show post-recording?
How do you feel when you hear these as opposed to ads that are read/performed live in the recording?
Can you hear the difference?
@imyke More often than not, I do hear the difference. Not doing them live gives the opportunity to take your time and really polish the delivery.
I wouldn't say it's bad at all, as long as it flows into the rest nicely.
@imyke I can definitely hear the difference, and both options have their pros and cons. I like that post-recording ads didn't disrupt the flow of the live conversation as it happened. They can feel a bit tacked on, though.
@imyke can hear the difference but its not a major thing. It's nice when there's new information in the ad else I'm more likely to fast forward past ad copy I've heard hundreds and hundreds of times. Eg. Standard squarespace/audible ad copy.
@imyke Can definitely hear the difference. For me, having them read in show is highly preferable but I can appreciate that if you’ve got into the groove of an interview that it might be difficult to make yourself stop for a sponsor read
@imyke I can definitely hear the difference, sometimes it breaks the flow of the show (patent this expression) but in a way the sponsor read gets more polished and concise.
Which way do you think it’s the best as a listener?
@imyke yes, definitely can tell the difference.
I prefer the live reads (CMD+SPACE) to pre recorded (MoM) as they seem more natural, less disruptive maybe?
If they're pre recorded, I prefer at the start of the show if its a short podcast (Home Work).
@imyke I very much prefer read ads that are products the hosts themselves actually use or at least don’t hate. I think @dan does a fantastic job of both being choosy & running them on 5by5 - for example.
@mschechter@imyke it's not a huge difference either way, but live reads often lead to more organic conversation about the sponsor with the guest. Even without a guest, it feels more natural, like on Enough.
@imyke I will swear up and down that I can, like when two hosts have a guest and do a clean 3-5 minute ad read without the guest. I’d prefer that ads added post show are clearly distinguished. Like @ttscoff’s ads.
@imyke I believe I can tell the difference. Ads that are performed live always feel better. They feel like the show’s hosts care more. When the ad is dropped in, it feels like an afterthought. In my opinion, if you care about your sponsors, do it live.
@imyke whenever I hear your Squarespace ad, and you are going down all the options I think of a Monty python skip but I can’t nail down which one. I like how @leolaporte does the ads different each time.
@imyke I guess I’ve gotten somewhat used to it now but I’ve always been a little bothered by hosts doing ads. Feels weird to me but that may just be because its not normal on AU radio. As for whether they are done live or not, I don’t think it matters much
@imyke If the ads are read out, that’s not for me as a listener. I do prefer live, but sort of ad hoc, adds realism and doesn’t sound so ‘this is an AD’, more of ‘I like this because…’. So if read (scripted) then pre-record and add a bit of variety :)