Get started with App.net.

  Sign up now  
dalton
    Is it just me, or was this news under-reported? Facebook to Partner With Acxiom, Epsilon to Match Store Purchases With User Profiles [adage.com]
    berklee
      @dalton Lovely! See, why bother with all the backlash of launching Beacon when you can tap into existing purchase data warehouses? Genius!
      mlv
        @dalton Isn't that just their normal SOP?
        bootinator
          @dalton Thats the first I've heard of it I'll admit. I can't say it sounds too appealing
            [Post deleted]
              [Post deleted]
              remino
                @dalton Uh, yes, it was. That’s something really big.
                pod
                  Yes, very. This centralization of data around Facebook is scaring the living hell out of me and is contrary to the founding principles of the entire modern internet - @dalton
                  ksimm
                    @dalton Woah, yes. I agree. It will be interesting to see how this step plays out. In general, online/offline integration= huge opportunity.
                    dalton
                      @mlv connecting to consumer data DBs controlled by external companies seems like a new thing to me
                      There are 12 new posts
                      swirlspice
                        @dalton @elliottpayne Just read “Victory Lab” book on birth of political science, evolution of modern microtargeting. MAJOR change was merging Axciom’s consumer data with voter info. So yeah, BFD.