@jws the comfort lies in when they get forced to tell who they sold it to, who then get ordered to destroy all the data (as google has) AND get a fine. the EU really doesn’t fart around in that department.
@jws well, in theory AND practice, if google doesn’t follow EU rules on what it can and cannot do privacy wise, they can get a bit of a fine handed down to them. for reference: ask microsoft how significant such fines are. :-)